An idea for a product can be thought of in no time, ignoring its potential marketability of course. But that’s exactly the point isn’t it? You can come with a brilliant idea for a product but when it comes to marketing it and tapping its potential marketability, it’s a whole different thing. So while making sure to come up with innovative ideas is encouraged the ability or skill to market it too should be developed. However at present there a lot of ways and means to market a product, thus changing the way how things were done back in the old days. These are a few strategies or tools that could be used to market your product.
They say presentation matters when it comes to anything, even food. You would rather enjoy a dish which has been garnished finely and pleases the eye, even if it is of a small quantity, than a dish that has a sloppy arrangement, with contents of it all mixed up, making you want to puke! Similarly how you work on the presentation for a product which you intend on marketing, too is important. Put in that visual merchandising course you might have followed, into good use and come up with amazing window displays that make people want to visit your store, even if it is for window shopping at the initial stages.
Getting media recognition too helps as a marketing strategy. You could set up a press conference or get down reporters to be part of a special occasion of your store. This way when articles are put up it shall grab public attention and can be used to increase sales. However these might be easier said than done, so if it might be difficult to get down reporters, journalists and such, you could always turn to a famous blogger. Request him/ her to provide a review for a product of yours. Choosing the right blogger who has a solid base in the field is essential for this.
With the present rise in the use of social media by almost everyone, using it as a marketing tool is the perfect idea! If you are a trying to market a service and you are an institute offering fashion design course Sydney, then using Facebook with its ads, Instagram, email or even google would be the perfect suggestion.
Word of mouth marketing
Personally I think this is the most effective marketing tool ever! Trying to build initial solid customers is hard. So when you do find your initial customers make sure to provide them with the best services. Their rate of satisfaction can affect potential customers as well!
Come up with an innovative product and work hard on your marketing skills to reach the potential heights of the said product and make your dream of marketing your product even globally, come true!